20 Things You Didn't Know About Edward Madocks

September 29, 2016

I sat down with Director of Roofing and Waterproofing, Edward (Ed) Madocks, for our new blog series on getting to know the team at Vidaris. 


Early riser or night owl? 

EM: Night Owl. I usually work until 11pm. 

What's your commute like? 

EM:  Horrible. 2 hours one-way but I try and make it productive - I read emails or a book. 

Do you have any weird quirks? 

EM: Are you kidding? We would need all day to answer that. Where do I start? My day can't start without coffee. 

What are 3 things you can't live without? 

EM: Family, Coffee and Conversation .

What's the food you can't live without? 

EM: Is coffee a food? Did I just mention coffee? 


What are you inspired by? 

EM: My children, the people on my team, people who want to learn and people who smile. 

Tell us about your family 

EM: My family is everything to me. I am happily married for 17 years with two daughters, ages seven and nine. I am very close with my immediate family and have a few close friends that I consider family and would do anything for. 

Favorite vacation spot? 

EM: Camping in the Adirondack's or going to the beach...maybe Hawaii.

What is your favorite TV show? 

EM: Toss up between Game of Thrones and The Walking Dead. I'm attracted to the drama aspect. 

Most relatable TV character? 

EM: Hands down Phil Dunphy from Modern Family.

Image result for Phil Dunphy

What's a book you read over and over? 

EM:  How to Win Friends and Influence People. I recommend it to anyone who wants to understand people. 

What's your favorite lunch spot? 

EM: Madison Square Park. I usually eat leftovers from dinner the night before.

If you weren't Roofing and Waterproofing Director at Vidaris, what would you be doing? 

EM: I would be either a real estate investor or an orchid farmer. If I have my way, I'll be the real estate investor soon and the orchid farmer after that. 

What do you do when you're not at the office? 

EM: Family time or work on my house. I am in the middle of a kitchen renovation which I am mostly doing myself. 

What is your favorite building? 

EM: Alwyn Court on 58th and 7th. The level of detail is nothing like I have seen before. 

The Alwyn Court

Photo Credit: James Maher 
Tell us more about being Director of Roofing and Waterproofing 

EM: My job is to serve my team. I believe that having one foot in the trenches keeps you sharp and connected to both your team and the clients. At the end of the day, if I don’t have a solid team I don’t have anything.


What is your favorite Vidaris moment or memory? 

EM: The NYC CoolRoofs volunteer event. I have never seen so many employees smile at once for so long. I think it was the most fun I have ever had since I have been at Vidaris.


What made you become an architect and eventually lead you here? 

EM:  My grandfather was my role model and he inspired me to become an architect. I wanted to follow in his footsteps.  When I got into architecture, I had no clue what I was getting into; now I know I truly love solving problems on buildings and in-turn helping out clients. I love where I am; it allows me to teach and inspire others to be the best they can be in their careers. I get personal satisfaction out of watching people learn and grow.

What has been a defining moment at Vidaris for you? 

EM: Sitting in a meeting with Israel, Marc and some clients some years back...Israel said "Ed is in charge of the Roofing Department" and I was like “What?!”

Why Vidaris? 

EM: This company is the perfect blend of office and field. Architecture has too much office, and construction has too much field. Vidaris is the best of both worlds.


Hannah Hutchison

Written by Hannah Hutchison

Marketing Coordinator