I sat down with Director of Roofing and Waterproofing, Edward (Ed) Madocks, for our new blog series on getting to know the team at Vidaris.
Early riser or night owl?
EM: Night Owl. I usually work until 11pm.
What's your commute like?
EM: Horrible. 2 hours one-way but I try and make it productive - I read emails or a book.
Do you have any weird quirks?
EM: Are you kidding? We would need all day to answer that. Where do I start? My day can't start without coffee.
What are 3 things you can't live without?
EM: Family, Coffee and Conversation .
What's the food you can't live without?
EM: Is coffee a food? Did I just mention coffee?
What are you inspired by?
EM: My children, the people on my team, people who want to learn and people who smile.
Tell us about your family
EM: My family is everything to me. I am happily married for 17 years with two daughters, ages seven and nine. I am very close with my immediate family and have a few close friends that I consider family and would do anything for.
Favorite vacation spot?
EM: Camping in the Adirondack's or going to the beach...maybe Hawaii.
What is your favorite TV show?
EM: Toss up between Game of Thrones and The Walking Dead. I'm attracted to the drama aspect.
Most relatable TV character?
EM: Hands down Phil Dunphy from Modern Family.
What's a book you read over and over?
EM: How to Win Friends and Influence People. I recommend it to anyone who wants to understand people.
What's your favorite lunch spot?
EM: Madison Square Park. I usually eat leftovers from dinner the night before.
If you weren't Roofing and Waterproofing Director at Vidaris, what would you be doing?
EM: I would be either a real estate investor or an orchid farmer. If I have my way, I'll be the real estate investor soon and the orchid farmer after that.
What do you do when you're not at the office?
EM: Family time or work on my house. I am in the middle of a kitchen renovation which I am mostly doing myself.
What is your favorite building?
EM: Alwyn Court on 58th and 7th. The level of detail is nothing like I have seen before.
Photo Credit: James Maher
Tell us more about being Director of Roofing and Waterproofing
EM: My job is to serve my team. I believe that having one foot in the trenches keeps you sharp and connected to both your team and the clients. At the end of the day, if I don’t have a solid team I don’t have anything.
What is your favorite Vidaris moment or memory?
EM: The NYC CoolRoofs volunteer event. I have never seen so many employees smile at once for so long. I think it was the most fun I have ever had since I have been at Vidaris.
What made you become an architect and eventually lead you here?
EM: My grandfather was my role model and he inspired me to become an architect. I wanted to follow in his footsteps. When I got into architecture, I had no clue what I was getting into; now I know I truly love solving problems on buildings and in-turn helping out clients. I love where I am; it allows me to teach and inspire others to be the best they can be in their careers. I get personal satisfaction out of watching people learn and grow.
What has been a defining moment at Vidaris for you?
EM: Sitting in a meeting with Israel, Marc and some clients some years back...Israel said "Ed is in charge of the Roofing Department" and I was like “What?!”
EM: This company is the perfect blend of office and field. Architecture has too much office, and construction has too much field. Vidaris is the best of both worlds.